Crafting an Intuitive Hardware UI for the Ninja Creami
In this case study, I detail my process of evaluating user needs to create intuitive visuals and icons while offering options tailored to different price points and regions.
Role
UI Design
Team
SharkNinja
Duration
4 Months
Finding the Best User Journey
In the early stages of development I compared the user journey of two design options the team was considering. My goal was to determine which option provided the best user experience and to give insight into how to make improvements moving forward.
Icon Design
I worked to design icons that fit the existing criteria for Ninja’s visual brand language. All icons were set at a 0.75pt line weight, shown at a side profile view, and used solid line to represent shape.
Layout Exploration
I explored various ways of grouping UI elements while keeping product and engineering constraints in mind. Because the UI is made up of many icons, it was important that the layout helped to minimize business.
Selected Layout
• Edge to edge layout to seamlessly integrate with the unit
• Matte texture on touch points to avoid visible fingerprints
• Main focus on the functions
Sku Differentiation
Different markets and countries required different layouts and Icons. When designing the opening price point sku it was important to consider how the layout could be easily modified to fit these different needs.
